Understanding our audience holds the key to being able to relate to them in a meaningful way. The better we understand them the better we can communicate with them and they with us as part of a circular relationship.

If we know our audience fairly well we can possibly make a shrewd guess as to where they might be. If suggest that they are at (-2,-5) it means that they are quite closed (-2) but also largely ignorant of the basics of the Christian message.

But in order to be more precise or to study a new group that we are not very familiar with it would be good to do some more formal research to help ‘get under their skin’ and find out who they really are, how much they know – and what makes them tick.


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